Brief Description of Federal Marketing: Some Lesser Known Facts
Marketing is a common term in the business world, but its meaning is very different in the world of government. Marketing in government typically refers to selling. In the commercial world, most businesses that deal with the government aren't very marketing-oriented. A buyer in the business world has a good idea of what they are buying in federal marketing, what processes are involved, what machines are used, etc. A government buyer purchases a product, not a process. Targeting three different types of government clients Ø Procurers (including contracting officers/specialists) Procurers are the conduits between program managers and end-users. However, even though program managers know what they want, contracting specialists help them get the materials/services and advise on the best way to obtain them. Considering their influence over the project manager/end-user and responsibility for selecting the contracting method of federal marketing , contracting officers/specialists are